Maximizing Enterprise Value
M&A lessons learned from selling two companies and buying ten, and how to maximize your outcome.
In this presentation, I will share my insights and lessons learned as an entrepreneur from successfully selling two companies: Catapult Systems and Inquisite. I will also share the insights I gained from the other side of the table when I acquired 10 companies during my time at FlashParking. Finally, I share some strategies on how to maximize your company's valuation during an M&A transaction.
Date: Tuesday, June 23, 2026
Time: 11am to 1pm
Location: Small Business Development Center
1455 West Loop South, Suite 900, Houston, TX 77027
Agenda:
- 11:00 AM – Networking & Lunch
- 12:00 PM – Presentation & Discussion
Seats are limited—don’t miss this opportunity to connect with industry leaders and gain actionable insights for the year ahead.
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About Sam Goodner
Sam Goodner is a serial entrepreneur, angel investor, and business coach with a passion for solving business problems through the innovative use of technology. A dual citizen of Switzerland and the United States, Sam has experienced a diverse journey from serving as a mountain infantry officer in the Swiss Army to being recognized as an Inc. 500 CEO and Ernst & Young Entrepreneur of the Year.
In 1993, Sam founded Catapult Systems, which grew into the world’s leading Microsoft Systems Integrator before being acquired in 2013. During this same period, he also founded and sold two software product companies (PowerDOC and Inquisite), started a mobile application development firm (Mobile Alchemy), and launched a digital agency (Slingrock).
In 2016, Sam invested in FlashParking, a small technology startup. As president and later chief strategy officer, he helped guide the company to becoming the largest parking technology company in the world with over $100 million in revenue and a valuation of $1 billion.
Now retired from running companies, Sam focuses on sharing his insights with entrepreneurs and business leaders.